Professional property brochures – the first impression counts
The property brochure (Exposé) is your property's calling card. It decides whether a prospective buyer takes the next step – or keeps scrolling. FrankenImmo produces brochures that are professional, factual and convincing.
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Key points at a glance
- The property brochure decides whether a prospective buyer gets in touch or keeps scrolling – the first three photos matter most.
- A FrankenImmo brochure contains professional photos, redrawn floor plans, a factual description and all mandatory information.
- Honest information on condition and renovation needs prevents viewings with no intention to buy.
- The brochure goes to registered buyers first, then to the portals.
- On request, we also produce the brochure as a stand-alone service.
What a FrankenImmo brochure includes
Professional photography: High-resolution interior and exterior shots in optimal lighting conditions. Drone shots on request for houses with land.
Floor plans: Digitally redrawn floor plans to scale – clear, legible and with room labels.
Property description: A factual, detailed description of the location, fittings, condition and special features. No superlatives, just facts.
Location description: Infrastructure, transport links, schools, shopping – with specific distances.
Energy data: All the information from the energy performance certificate (Energieausweis) required by law.
Technical data: Living area, plot area, year of construction, number of rooms, type of heating, parking spaces.
Marketing channels
Your property brochure is published on: ImmoScout24, Immowelt, the FrankenImmo website and – for suitable properties – sent directly to registered buyers in our network. Discreet marketing without a public advert is also available on request.
→ Selling residential property | Selling commercial property
How your property brochure is created
| Step | Content | Duration |
|---|---|---|
| Preparation | Checklist for tidying up, lighting and the outdoor area | A few days before the photo shoot |
| Photo shoot | Interior and exterior shots, drone on request | 1–3 hours |
| Floor plans | Digitising and dimensioning existing plans, measuring up if needed | 2–5 days |
| Texts | Description of location, fittings, condition, modernisations | 1–2 days |
| Approval | You check the brochure and we make any changes | At your pace |
| Launch | Sent to registered buyers, then the portals and website | From approval |
How to prepare your property for the photo shoot is explained in our guide Preparing a property for sale.
What separates a good property brochure from a bad one
| Good brochure | Bad brochure |
|---|---|
| Photos in daylight, tidy, straight lines | Dark mobile phone photos, distorted wide-angle shots |
| A floor plan of every floor, with dimensions | No floor plan, or an illegible one |
| Facts: year of construction, modernisations with dates | Superlatives such as "dream home in a prime location" |
| Honest information on renovation needs | Problems kept quiet |
| Complete energy data | Missing mandatory information |
| Specific distances to school, shops, station | "Good infrastructure" without details |
Discreet marketing without a public brochure
Not every property should be on public display. For inheritances, separations or let commercial properties, we produce a brochure that only goes to selected, vetted prospective buyers – initially without the address and without interior photos, if you wish. Find out more under Investor matching.
FrankenImmo | Phone: 0151 58363197
Frequently asked questions
What does a property brochure cost?
With a sales instruction, the brochure with photos and floor plans is included in the commission. As a stand-alone service for private sellers, we prepare an individual quote.
Do you also take drone shots?
Yes, for houses with land, in special locations or for commercial properties. Drone flights are subject to legal requirements and are only carried out in suitable weather and with consent.
Can I check the property brochure before it is published?
Yes, every brochure is sent to you for approval before publication. We incorporate any changes.
What happens to the photos after the sale?
The photos are only used for marketing your property. After the sale, we take the adverts offline.
Sources & further reading
- gesetze-im-internet.de – § 87 GEG – mandatory information in property adverts
What is your property worth today?
A market-based valuation using real comparable sales from Upper Franconia – free, without obligation, usually within 48 hours.
- One personal contact for all of Upper Franconia
- Reply usually within 24 hours